1585 BROADWAY
Office Tower on Times Square
SCOPE
1,000,000 sf, 43 story office tower
LOCATION
Manhattan, NY, NY
ARCHITECT
Gwathmey Siegel & Associates with Emery Roth & Sons
This 43 story office tower sits on the prominent northwest corner of Times Square. The exterior design has a traditional organization of base, shaft, and cap, with a scale that is appropriate to the size of the building and avoids the unbroken wallpaper diagram of so many towers. The vibrant signage that characterizes Times Square is required by zoning and has been extensively incorporated into the design of the base. When Morgan Stanley purchased the building during construction, the signage was modified to include a continuous ticker-tape band of stock quotes, illuminated corner signage, and vertical blade signs that merge to form a single image as one approaches the building down Broadway.
Bruce Donnally and Gerald Gendreau were the Associates in Charge of this project with Gwathmey Siegel